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UI & UX

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Overview

Website design, especially UI design and UX development, is crucial for a company’s online presence. A well-crafted website can boost user engagement, increase conversion rates, and promote business growth. Here’s a simplified version of Arqqa Digital’s website design process for clients in the MENA region:
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UI & UX

1. Research

Understand the client’s business, goals, and audience. Research the industry, competitors, and latest web design trends. Consider the cultural aspects of the MENA region’s audience to make the design locally relevant.
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2. Planning

Plan the website structure and layout. Organize and label website content effectively (Information Architecture) and sketch the website layout (Wireframes).
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3. UX Development

Ensure the website is user-friendly. Make the website easy to navigate, the content easy to understand, and actions easy to complete. Ensure the website is responsive.
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4. UI Design

Create a visually pleasing interface that matches the brand’s identity. Select colors, typography, and imagery, and design interactive elements.
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5. Prototyping and Testing

Create a prototype of the website for stakeholders and test users to explore and provide feedback.
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6. Development

Turn the design into a functional website. Ensure the site performs well, loads quickly, and works properly on various browsers and devices.
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7. Review and Launch

Check the website thoroughly for any errors or issues before launching.
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8. Maintenance

Regularly update the website post-launch, fix any issues, monitor user behavior, and make necessary adjustments to improve the UX.